Is ChatGPT ad personalization available in the EU? (Updated 27 Oct 2026)
Not available No, ChatGPT ad personalization is not available in the EU.
OpenAI does not offer personalized ads in the EEA or Switzerland. On 18 August 2026 OpenAI announced that ChatGPT ads would expand the following week to 31 European countries, including the Netherlands, Germany and France.
- EU status
- Not available
- US launch
- Unknown
- EU launch
- Not yet
- Last verified
Email me when it's in the EU
We'll email you once when ChatGPT ad personalization reaches the EU. Nothing else.
Netherlands, Germany and France
- Netherlands Not available ChatGPT ads expanded here from late August 2026, but personalized ads are not offered in the EEA.
- Germany Not available ChatGPT ads expanded here from late August 2026, but personalized ads are not offered in the EEA.
- France Not available ChatGPT ads expanded here from late August 2026, but personalized ads are not offered in the EEA.
Other EU countries: not available, unless a source says otherwise.
Last change
: OpenAI announced ChatGPT ads for 31 European countries, starting the following week.
Sources
- Ads in ChatGPT (OpenAI Help Center) (vendor page, last verified )
"Personalized ads are not initially available in the European Economic Area (EEA) or Switzerland."
- OpenAI: ChatGPT ads expand across Europe (vendor page, last verified )
18 Aug 2026: "Next week, ChatGPT Ads will expand to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria."
Last verified 27 Oct 2026. Spotted an error? Tell us.
Embed this status
The badge updates when the status changes. All badges
More OpenAI features in the EU
Get the weekly list
One email a week: what launched in the US, what reached the EU, and what is still stuck. Free.